22bet phone number,dafabet mobile,best online bookie,‘It’s absolutely amazing the world is turning to sustainable fashion’: Designer duo Gauri and Nainika
Written by Shweta Sharma
| New Delhi |
April 3, 2021 12:30:00 pm
Bollywood celebs are often spotted in exquisite creations by the designer duo. (Photo: Gauri and Nainika/Instagram)
Designers Gauri and Nainika Karan’s collections are distinctly feminine, replete with ruffles, floral prints and flowy silhouettes. The sisters, who launched their brand in 2002, have come a long way and are today one of the most celebrated fashion designers. They also have Bollywood celebrities wearing their creations: from Katrina Kaif to Deepika Padukone and Aishwarya Rai Bachchan.
On the sidelines of the recently-concluded FDCI x Lakme Fashion Week, Nainika spoke with rrbexams.co.in about their latest collection in collaboration with Marie Claire that was showcased as part of the ‘phygital show’, their take on sustainable fashion and who wears their designs best.
We have done a huge number of prints, and the inspiration is our mother’s garden. Usually, Gauri and I have done a lot of solids, but this time, we did a crazy amount of beautiful, floral prints. The idea is about colours and evoking the feeling of romance.
For Gauri and I, each collection and inspiration is always different. This time, we have done short dresses, playful numbers and for younger girls. And of course, we have done our signature gowns, midis, voluminous dresses, etc. But the focus is on the short dresses that are super young and fresh; I think younger girls will love to wear these. What is different again, is that there is such a variety of prints in the collection. They are very English, and the collection has a very light and positive feel.
What was the inspiration behind the latest collection?
Our mother is into gardening and we have been very lucky to have grown up in homes that have had beautiful gardens. Nothing is more inspiring than the colours of nature. Being in lockdown at home, we spent so much time in our mother’s garden, working together and watching the bees, birds and ladybirds, it was incredibly refreshing and inspiring. Like pressing the reset button and being one with nature, instead of being in traffic or in the office. That is what led to the collection.
We had our period of being financially hit and luckily, things have now picked up. I think everyone had to sort of reinvent themselves during the difficult time last year. The demand was more for easy dresses and not so much for gowns, so we had to scale down and adjust. Work from home was easier when I was pregnant and, for us as mothers, it was great to spend time with the kids and stop to smell the roses.
Bollywood celebs are often spotted in exquisite creations by the designer duo. (Photo: Gauri and Nainika/Instagram) 