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08 SEPTEMBER 2021 12:14 IST | ENGLISH | MONEY & FINANCES | GENERAL AUDIENCE
The Indian FMCG business has continued to grow even during the 2nd was. What are the factors leading to this growth and can it sustain? What are the demand trends seen in July and August? What are the consumers buying? Have any new trends emerged from previous quarters? Rural market accounts to around 62% of India expenditure. How has the overall demand been there? Also, in Apr to Jun, modern trade was still in recovery phase. Now, how is the recovery shaping up given the big days and festive season coming up? Are we back to pre -pandemic levels? Diptanshu Ray, South Asia Lead, NielsenIQ shares the details on ET NOW’s The Market. Watch the full interview here.